Japan's only Proxy-as-a-Service

Your Japan team —
before you have
a Japan team.

Built for growth-stage B2B tech companies ready to move.

Speed meets certainty — from market truth to first commercial conversation, structured.

A structured, 2-year market entry operating system. Virtual Japan presence. No entity risk. Transparent monthly subscription. From market truth to closed deals — built for founders with board pressure and no time to waste.

87%less cost than traditional entry. Validated.

6–12months of Japan trust-building before first contract.

5structured phases. 2 years. Every milestone earned.

Japan rewards the prepared.
Most companies aren't.

Japan isn't a difficult market. It's a different one. The companies that fail don't fail because their product is wrong — they fail because they entered without understanding what the market actually requires.

6–12
months of trust-building before a Japanese enterprise signs a first contract
18–24
months before revenue stabilises and capital burn stops being a concern
$4.2T
Japanese tech market — structured, accessible, and significantly underpenetrated by international B2B SaaS

Why the usual routes fail
at this stage.

Every alternative makes one of two mistakes: it assumes you're bigger than you are, or it trades your margin and customer relationships for access.

Most expensive

DIY entity + Country Manager

Incorporation, recruitment, visa processing, registered capital, office lease, legal setup, localisation, travel, advisory. All before a single Japanese contract is signed.

$420K–$700K
Year 1. Before revenue.
High control cost

Japanese distributor or SI partner

They have the network. But they take 30–50% margin, own your customer relationships, and prioritise their own commercial agenda — not your Japan growth.

30–50%
Margin lost on every deal, permanently.
Guidance without execution

Tokyo-based consultancy

Built for enterprise clients with 6-month mobilisation cycles and opaque pricing. They advise on strategy — then hand you off to a separate network of GTM partners for execution. The relationship stops at the consulting room door.

6+ months
Strategy only — execution is your problem.
Consultants define the path. Someone else walks it with you — at additional cost, with no continuity.

Proxyppon instead.

A full virtual Japan entity — registered address, bilingual account coordinator, localised sales outreach, and partner introductions — on a transparent monthly subscription. No entity risk. No margin share. No permanent establishment liability. Structured 2-year lifecycle. Built by a founder who hit the same wall.

87%
less than DIY entry
Validated cost comparison

Five phases. Two years.
Every milestone earned.

Japan doesn't reward sprints. It rewards structured, sustained commercial presence. The 5-phase model is built around Japan's actual commercial reality — not a wishful timeline.

Phase 01
Insight
Weeks 0–4
Replace assumptions with market truth. Japan buyer mapping, competitive landscape, opportunity sizing, and an approved entry strategy. You know exactly what you're entering before you spend a yen.
Phase 02
Foundation
Weeks 6–10
Build localised credibility and operational presence. Brand localisation, virtual office, Google Business listing, network listing, and multilingual content live.
Phase 03
Activation
Weeks 14–24
Dedicated Japanese Account Manager. Channel activation. Fully localised sales funnel. Japan sales playbook live. Qualified opportunities entering the pipeline.
Phase 04
Execution
Weeks 25–32
Deals closed. Sales representation and negotiation facilitation. A/B testing. KPI tracking. Recruitment support when you're ready to build internally.
Phase 05
Validation
Week 32 → Year 2
Validate commercial viability and long-term scalability. Continuous optimisation. Partnership validation. Readiness assessment for incorporation or expansion.

The right company.
The right window.


You will recognise yourself

  • B2B SaaS or tech — product that solves an enterprise problem
  • Strong revenue traction in your home market
  • Japan on the roadmap — not yet in motion
  • Board or investors asking about Asia-Pacific
  • You want to validate before committing capital to a permanent presence
  • You've looked at the alternatives and found them too slow, too expensive, or too opaque

Proxyppon is not the right fit if

  • You already have a Japan entity or in-country team
  • You are pre-revenue or very early stage
  • You need APAC generalism across multiple markets simultaneously
  • Your product is consumer-facing or marketplace-based
  • You need product localisation engineering
"My VC wants Japan in the Series B story. Two competitors just announced Tokyo. I need someone to take the Japan uncertainty off my plate — without burning the runway."
The Visionary Under Pressure · CEO / Co-Founder · Proxyppon's primary buyer

Where does your Japan entry stand right now?

Most companies discover the gap too late. The Japanometer is a 3-minute self-assessment that tells you exactly where you are in your Japan readiness — and what it would take to move forward with confidence.

Take the Japanometer →

Free. No sales follow-up unless you ask for it.

74
Example readiness score
Market fit


Localisation


Commercial ops


Entry capital


Network access


Get your score →

Takes 3 minutes. Shows you exactly where to focus first.



Start where you are.
Scale as you grow.

Every tier is designed so you can validate before you commit. Annual billing unlocks the full service — because Japan requires sustained presence, not a sprint.

Light Pilot
Validate Japan for your specific company in 30 days — one fixed deliverable, zero ongoing commitment.
$1,950
One-off · Fixed · No fees
Best starting point

  • Japan Market Viability Assessment
  • Japanese Buyer ICP for your vertical
  • Competitive landscape in Japan
  • Entry Barrier Analysis
  • 90-Day Recommended Entry Roadmap
  • 25–30 page report + 45-min walkthrough
Get the Blueprint →
Explorer
Identify your 5 highest-potential Japanese buyers every month and build the market intelligence to approach them with confidence within 90 days.
Pricing available to qualified companies
Save 16% annually

  • 5 real-time buyer signals / month
  • Bespoke Market Research Report (2/year)
  • Entry Strategy Report (1/year)
  • Company listing in Proxyppon network
  • Smart Business Match introductions
  • Virtual office, mail, Google Business
  • Localised brand assets
  • Monthly multilingual content
  • Monthly consulting session
+ more included
Accelerator
Close your first Japanese enterprise deal within 12 months — with a dedicated Account Manager, live sales funnel, and full negotiation support from day one.
Pricing available to qualified companies
Save 29% annually

  • 15 real-time buyer signals / month
  • Sales & negotiation support
  • Fully localised sales funnel
  • A/B testing + KPI tracking
  • Live Market Entry Progress Reporting
  • Recruitment support
  • Dedicated Japanese Account Manager
  • Bespoke Market Research Reports
  • Entry Strategy Reports
  • Smart Business Match (4/month)
  • 2× consulting sessions / month
+ more included

Annual billing unlocks the full service. Not sure where to start? The $1,950 Blueprint has no ongoing commitment.

Japan Entry Blueprint —
30-Day Market Truth.

Not ready to commit to a full engagement? Start with the Blueprint. It replaces assumptions about Japan with verified intelligence — and gives you a clear, board-ready entry strategy before you spend a dollar on operational commitment.

  • Japan Market Viability Assessment for your specific product category
  • Japanese Buyer ICP — decision structure, procurement behaviour, cultural fit
  • Competitive Landscape Map — who is already in Japan in your space
  • Entry Barrier Analysis — regulatory, cultural, and operational risks ranked
  • Recommended Entry Strategy and 90-Day Roadmap — specific, sequenced, actionable

Delivered as a 25–30 page branded PDF + 45-minute video walkthrough. One fixed price. Zero commitment to continue.

Fixed price · No surprises
$1,950
One-off. No subscription. No automatic commitment.
1
Week 0
45-minute onboarding call — align on your product, market, and goals
2
Week 2
Japan Market Viability Assessment + Buyer ICP delivered
3
Week 4
Full Japan Entry Blueprint delivered + walkthrough call
After delivery
You decide what to do next. No pressure. No automatic commitment.
Start the Blueprint →
De-risk.
Replace assumptions with market truth
Validate.
Build commercial proof before capital commitment
Optimise.
Close deals, track KPIs, sharpen execution
Scale.
Japan is no longer a risk — it's a proven market





Built by a founder
who hit the wall.

Proxyppon exists because the service didn't exist when it was needed. The founder tried to enter Japan — and encountered the same structural barriers every international B2B tech company faces: no local presence, no network, no clear path that didn't require committing six months and six figures before a single conversation happened.

The solution wasn't better advice. It was a different model — one that removes the binary choice between "too early to incorporate" and "no credibility without a local presence." Proxyppon is that model.


Ambition

Courage

Structured

Japan-native
Our Purpose
To eliminate the structural barriers that stop great B2B tech products from reaching Japan.
Our Mission

To give international B2B tech companies a structured, affordable, and proven path into the Japanese market. Structured — because Japan requires a phased approach, not a sprint. Affordable — because the cost comparison is real and documented. Proven — because the methodology is built on Japan's actual commercial reality, not Western assumptions.

Not ready to talk yet?
Start learning Japan for free.

Subscribe free and access the full Proxyppon intelligence library — built for founders who are serious about Japan but not yet ready to commit.

📊

Market Reports & Analysis

Japan-specific market reports and industry trend analysis built for B2B tech categories.

🗺️

Market Entry Roadmaps

Step-by-step entry frameworks for your vertical — before you engage any paid partner.

⚖️

Strategy Comparisons

DIY vs. distributor vs. Proxy-as-a-Service — full cost and control analysis.

🎌

Japanese Business Etiquette

Free course covering the cultural and commercial norms every founder needs before their first Japan meeting.

📄

Factsheets & Whitepapers

Downloadable intelligence on Japan's enterprise buying behaviour, procurement structure, and sales cycles.

💬

Case Studies

How international B2B tech companies have successfully entered Japan — and what made the difference.

Subscribe Free →

Japan rewards the prepared.
Proxyppon makes you prepared.

Book a 30-minute discovery call. No pitch. No pressure. We listen to where you are, tell you what we see, and if it makes sense — we propose the right next step.